Elevate your online course or group coaching program with expert curriculum design
✔️ Leverage science-backed learning strategies
✔️ Skillfully organize the ideas swirling around in your head into an intuitive learning experience
✔️ Build a program that makes a real impact on your students’ lives and demands a premium price
Picture it…
Three months from now, you’ve finally finished creating your group program and you…
Confidently charge a premium price
Become THE go-to mentor in your field who delivers undeniable results
Get showered with “best program ever” testimonials
Sounds like a sweet deal, eh?
But before you start making it rain and popping bottles… we need a 2024 reality check.
Thanks to the last few years of overblown promises and every other budding entrepreneur peddling an online course, your audience won’t buy without seeing a proven track record of success.
In order to stand out and sell out in 2024, you must prioritize student success.
And sadly, you can’t WILL your students to achieve their goals — no matter how badly you want it for them.
“But Cat! I can’t control if my students succeed or not!”
…well…
…that’s not ENTIRELY true.
When you leverage evidence-based adult learning, development, and engagement strategies, you can build a program that reliably fosters and tracks meaningful success.
I’ll show you how.
Before we ride off into the sunset together… there’s a few things you should know about being a successful educator:
Thing 1:
You are responsible for delivering on the promise you make on your sales page.
… that should be obvious, right?
Finding what motivates your learners and making data-driven decisions allows you to hold yourself accountable more easily.
This, in turn, leads to better course design and happier, more successful students.
Thing 2:
Strong programs are NOT built on content.
They’re built around thoughtfully structured learning experiences that allow your students to behave and believe differently than they did in the past.
Your content is just the scaffolding that props up your students as they navigate and reflect on new experiences.
Thing 3:
There is a science to educating adults.
We have centuries (!!) of research that shows how people learn. Pair it with the quickly evolving world of e-learning, and you’ve got the foundation for a kickass curriculum.
By harnessing the science of adult learning, you'll create a course that resonates with a diverse range of students. The result? Broader appeal, increased enrollments, and a course that's hailed for its inclusivity
Sound groovy?
Good.
Grab your sweats, pour yourself a glass, and let’s get down to business…
INTRODUCINGCurriculum Strategy & Design
If you’re an online educator (or dreaming of becoming one) and you’re ready to become *the* sought-after mentor in your industry who’s known for delivering undeniable student success, then you’re in the right place.
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Full Curriculum Strategy & Design
Starting at $5,970
This is for you if you want to get it *right.* The business you’ve built deserves a deeply strategic program with high-quality instruction and expert design.
In other words, you’ve not interested in spinning your wheels at the drawing board, feeling crippled by doubt, or disappointing your community with a program that doesn’t deliver.
Ready to work with a pro to create a kickass program that delivers on its promise and makes a real impact on your students’ lives?
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VIP Week
$1,497
Whether you’re already running an online program and looking for targeted insights…
Or you’re stuck in the design phase and need help organizing the ideas swirling in your head…
The 4-day VIP treatment is your key to unlocking student success fast!
Build a stronger program and walk away with actionable insights to re-ignite your students’ enthusiasm and drive measurable progress in their learning journey!
“Working with Cat has been a game-changer for me. Right from the start, she's helped me build my course with so much intention, making me feel super confident about its value.
As we continue working together, the course's price point just keeps going up to match the awesome value we're creating.
Cat's support has been invaluable in keeping me on track with my big course creation goal, even when life throws a million other things at me. Honestly, I can't help but feel we're making something amazing right from the get-go.”
Here’s how it works
📈 Design a results-oriented program
🏆 Get those magnetic student success stories that’ll have your enrollment numbers skyrocketing during your next launch
🧑🏫 Become a respected mentor and educator in your field
1. Learner Analysis
Your marketing team may understand your ideal student’s pains and desires, but what do you know about them as learners? What background knowledge will they bring into your course? Misunderstandings? What are their time constraints? Learning preferences and needs?
If you want to design an engaging and supportive program, you have to start by researching and painting an accurate picture of your learners.
2. Outcomes
With any program design, we start by clarifying and fortifying measurable outcomes. Before you even think about recording videos, creating new worksheets, or structuring learning activities, we’ll make sure that each module’s objective builds upon the next and leads your students to the overarching course outcomes.
3. Learning Plan
We’ll develop a customized learning plan that prioritizes learning experiences over content. We’ll map out the learning journey that will take students, one new experience at a time, toward the transformational outcome you promised on your sales page.
4. Instructional Methods
Learning is not random, and facilitating growth for another human being doesn’t happen by chance. That’s why you need to incorporate a variety of instructional techniques to cater to different learning styles, preferences, motivation levels, and personalities.
We’ll select research-backed instructional methods that effectively facilitate learning and promote student engagement based on your unique learners and the outcomes of your program.
Curriculum Design Deliverables
If you’re here for the whole enchilada, you’ll walk away with all of these and a whole lot more. If you’re here for a VIP Week, your deliverables will vary depending on your unique needs, where you’re at in the development journey, the type of program you’re creating, and the outcomes you’re promising.
Outcome Alignment
Get crystal clear about your high-level course objectives before breaking them down into a module-by-module learning journey that thoughtfully guides your students to success.
** creates a smooth and intuitive experience for students as they move through your program.
Instructional Design Strategies
Best practices and research-backed methods for creating engaging and effective learning experiences.
** provides the science behind transformational online programs.
Learner Analysis
A deep dive into understanding your ideal students and their unique needs, goals, and motivations so that each student feels like the course was built just for them.
** allows you to build an engaging course that resonates with your learners from day 1.
Engagement strategies
Proven techniques for keeping your students motivated, connected, and invested in their learning journey.
** empowers your learners to stay on track to achieve the outcomes they dream of.
Experience Mapping
An outline that ensures you facilitate the right experience at the right time in order to make the learning journey feel accessible and meaningful for students.
** prevents content-dumping and keeps the focus on experiences that facilitate true growth.
Success Assessment
Structures that allow you to track the effectiveness of your program and that allow your students to assess their own growth.
** helps learners stay motivated and engaged from one module to the next.
You may need curriculum strategy & design if you want to…
✔️ Discover new confidence. Rest easy knowing your program is strategically designed to deliver high-quality, engaging learning experiences that genuinely make a difference for your students.
✔️ Command a premium price. Curriculum design enhances your program’s value and appeal, enabling you to set a premium price and attract more committed learners.
✔️ Make a real impact. Empower your students with transformative learning experiences and support their dreams in impactful ways.
BTW - I’m Cat
I partner with online educators like you who are ready to finally crack the code to their student success, flowing testimonials, and a raving fan base.
When not nerding out over the most innovative ways to build flow into my client’s programs or obsessing over engagement strategies, you can find me in my threadbare, two-sizes-too-big sweatpants, reading the latest historical fiction novel, bugging my husband to bring me a snack.
Curious to know more?
I deeply believe in the power of education (duh?) As Teacher Cat (circa 2014 - 2021), I worked with students from Chicago to Bhutan to Ghana. Culture, values, and settings changed, but I learned that effective instructional techniques are universal.
As a launch copywriter, collecting case studies often felt like searching for a needle in a haystack. Students just weren’t achieving the level of success we wanted to highlight on the sales page. Seeing this gap in student success and knowing how to fix it, I went back to my education roots to build more effective curriculums.
And last but not least, I created this curriculum design service to raise the bar for online programs, making them more trustworthy and impactful for students. I'm determined to improve the online course community's reputation, one exceptional course at a time.
Wondering if we’d make a good team?
Good q…
If you…
Believe that ALL of your students are able to find success (not just a chosen few) and are willing to pause and reflect when that’s not the case…
Want to create or optimize your program to increase your impact and your income. You may like the money, but you love the sense of fulfillment you get when you see your students achieve their goals…
Have had success as a one-on-one service provider, coach, or mentor…
Are committed to creating a safe community online that doesn’t tolerate tone-policing, micro(or macro)aggression, racism, sexism, or xenophobia…
Then baby what are you waiting for!?
👉 👉 👉
On the other hand, if you…
Are not committed to the long-term success of the majority of your students
Want to generate 100% passive income with your program
Aren’t a subject-matter expert or successful service provider (yet!)
Feel like it’s not your responsibility to monitor safety within your online community
Then I’m not the girl for you.
Curriculum Design FAQs
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(VIP day aside) Designing a program from start to finish usually takes 10-15 weeks, depending on the scope of the program. When you work with me, we’ll meet once a week to outline, analyze, and design the curriculum. Then we move into the content creation phase, where you’ll be shooting videos, and I’ll be developing supplemental resources. At the end of our time together, I’ll organize all the bits and pieces into easy-to-navigate Google Drive folders so you and your team can upload them into your LMS and start welcoming students!
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Other than the fact that lectures are a snooze fest?
We have a lot of research that shows what actually makes a difference for adult learners. And it’s NOT knowledge acquisition alone. For learners to experience real transformation in your course or program, they need new experiences. Your job, then, as the “teacher,” is to create a safe container within which your learners can explore themselves and experiment with new ways of being.
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Loveee that you’re asking this question. Learning requires vulnerability and the willingness to take risks, which too many course creators take for granted! Creating safety for learners is all about establishing boundaries and norms for your online community. Once you clearly establish these expectations, demonstrating vulnerability yourself is a good first step.
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You don’t have to get it perfect right away, but you DO have to make changes before you keep selling a course that isn’t delivering meaningful results for the majority of learners.
Let’s look at what’s within your locus of control. You CAN:
⭐️ Build a well-designed program that makes learning intuitive for your students
⭐️ Facilitate communal learning by connecting students with their peers
⭐️ Inspire, engage, and support your learners through both asynchronous processes and live check-ins
⭐️ Evaluate student learning and make tweaks when you discover that less than 70% of your students are achieving the outcomes you promised
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Sell a product. Your e-product can include instruction videos and self-paced implementation, but don’t call it a course if you’re not going to show up live and support the students who bought into the idea of a course, community, and supportive learning environment.
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Of course! Once we get clear on the scope of our partnership, we can work out a payment plan that fits your needs.
Responsible Curriculum Design
Join the movement of online educators who are creating transformational programs that deliver on their promises.
You’ll not only see student success go off the charts, testimonials that excite and inspire your audience, a flood of referrals, and a reputation for being an incredible mentor…
You’ll also experience the deep fulfillment that only comes from knowing that YOU helped someone get one step closer to their dreams.
